I BELIEVE IN THE PERFECTION OF NATURE
We believe that using healthier, more natural ingredients, rich in active ingredients and without chemical treatments, is healthier for our bodies and increases the quality and well-being of our lives. From the biodynamic medicinal herbs it’s possible to obtain precious km zero actives and essential oils according to natural processes. The essential oils not only give rise to intoxicating fragrances (not sinthetical fragrances), but they are also functional active ingredients on hair and emanate calming, restoring and refreshing effects on mind and body.
I SUPPORT GLOBAL WELL-BEING
We have activated the cooperation with international networks of fair trade purchase to support the development of the poor countries of the world with our productions.
We receive certified natural raw materials from Africa, Amazonia, Indonesia, Indochina and Aboriginal Australia, which we include in each of our products, thus supporting over 800 local communities.
BEAUTY OR HEALTH? I DON’T WANT TO CHOOSE
The developments of Green Chemistry demonstrate that it is possible to obtain excellent products without using aggressive and toxic chemical substances, preferring naturally derived ingredients that improve the hair structure from one treatment to the next. Pure oils, waxes, butters and vegetable emollients are the key to the effectiveness of OW treatments. Naturally derived boosters give shine, protection and lasting health to your hair. Phyto protein blends replump the hair fibre, improving its structure from one treatment to the next.
I LOVE ECO-SUSTAINABLE LUXURY
85% amber glass: Organic Way is the first company in the professional sector to choose glass for all bottles and jars.
Amber glass is able to protect the preservation and integrity of the botanical extracts contained in our formulas, shielding them from UV rays and protecting them from bacteria. Glass is 100% pure and does not release toxic substances or contain potentially harmful chemical products which may be contained in other packaging materials.
15% aluminium: Elegant, natural, extremely corrosion resistant. The perfect material for our tubes. When aluminium is used for cosmetic packaging it is protected internally so that the contact with the contents is perfect. 100% recyclable and infinitely reusable. Aluminium recycling uses an amount of energy equal to only 5% of that used for its production from scratch.
No superfluous packaging: To minimise our impact on the environment, we opted to use only the minimum amount of packaging (all recycled, recyclable or ecological). For this reason our aluminium tubes and our glass bottles and jars do not come in boxes.