WOW Journal

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EC.CO 2017

ECOSUSTAINABLE CONTENT

EC.CO 2017

The Organic Way event during Cosmoprof 2017 in Bologna.

What has been EC.CO 2017

What has been EC.CO 2017

The perfect occasion that allow to immerse in the world of the Organic Way of life, in the unique atmosphere of Spazio OW, our Showroom Academy. During EC.CO the creativeness and the innovation can give unforgettable moments to meet us again, or for the first time, in the marvellous feeling of the sharing of the Oway values.

We have seen so many novelties but also the presentation of inspirational projects made by ecological and sustainable choices, that will represent the present but also the future of Organic Way. 

Ecology, well-being and fashion

Ecology, well-being and fashion

EC.CO has not been only an event, but a sequence of surprises, emotional ways, positive suggestions and laboratories that have stimulated taste, sense of smell, manual skill and creativity. Ecology, well-being and fashion but also an amazing cultural exchange; who has visited us from every part of the world has been able to go inside the Italian tradition with a laboratory of pizza.

We were purified from inside with a laboratory of teas and infusions, to discover how many benefits exist beside the plants of Ortofficina. We’ve also trained the talent and the creativeness through a laboratory of recycle and reuse

The Owayans night

The Owayans night

From Friday to Monday so many different experiences have involved Partners, salons and the “Owayans”.

During the evening of Sunday 19 March, the OW international technicians have introduced hair-color, cuts and styling, but not only: on the Oway stage, fashion declines in a life style healthy and positive, an alchemic and holistic beauty. Because we know it: “between health and beauty we don’t want to choose”.