OWay WOW Journal

WOW Journal


Natural light and shades: trends winter

OWay Natural light and shades: trends winter

Winter is coming, the perfect time for a change of look!

Let's say goodbye to ombre hair and harsh highlighting. This Autumn/Winter 2018/19, the trend in fashion colours on the catwalks around the world is for homogeneous hair with uniform, full and natural colourings. Colours that copy and imitate the shades of nature with results which are very natural but no less desirable for that! 

This season's key foundations are three: unmissable chestnut, which this winter is dark and warm, in shades of coffee and cocoa. A colour that adds character with its bright reflections that turn copper or caramel; light blond (including extremely light colourings up to platinum!) that's cold and bright; and finally, red, the protagonist of the Autumn/Winter fashion collections, with subtle hints tending toward orange and cherry. 

Whichever the shade you choose, the thing that doesn't change is the “mirror-shinegloss effectHow to get it with Oway? Read on to find out more. 

Hbright: extra light for your hair

Hbright: extra light for your hair

Light is one of the most amazing sources of life: it shapes, embellishes and moulds forms. Bright hair is alive, strong and full of energy.

Among the latest innovations in Oway agricosmeticsHbright is the professional treatment that gives extra shine to hair by caressing it with brightness and brilliance. The ideal in-salon ritual dedicated to making hair that's dull, lifeless, and lacklustre regain its natural shine and the intensity of colour and chromatic reflections, whether natural or cosmetic. 

Biodynamic hibiscus extract, organic perilla oil, cotton proteins, and ethical date oil of Burkina Faso enrich the Hbright formula, protecting the hair and restoring the hair fibre's quality.

You can ask the hairdresser for this treatment alone or in combination with an ammonia-free coloring to get all the season's outcomes, keeping your hair super-healthy.

Result: hair shining as never before, with protected and stronger lengths, more natural chromatic effects, and extremely interesting fashion effects.

To find out more: https://www.oway.it/it/prodotti/colore-e-forma/hsistem/hbright/