WOW Journal

Organic Way was the protagonist of eco-sustainable agricosmetics at Cosmoprof 2018, Bologna.

Today the old concept of perm at the salon is replaced by more innovative methods that respect the hair fibre.

Oway certified its Head.SPA salons, true alchemical laboratories of holistic beauty offering dedicated treatments

OWN WAY is the 100% plant-based eau de parfum, composed entirely of botanical elements derived from plants, fruits, flowers, woods.

Christmas is soon upon us. Are you searching for the perfect gift for someone you love? 

Hands, face and décolleté are some of the most exposed parts of the body and therefore among the first to suffer from the cold. Let’s discover how to effectively nourish and protect the skin to prepare it to fight the cold.

Here are the pictures of the Organic Way world during On Hair by Cosmoprof on 19 and 20 November in Bologna.

Discover the necessary steps to care for your curly hair, whether natural or permed.

Daily physical activity provides more benefits than we think. In order not to take away its benefits and to fully enjoy the achieved results, let us remember that every discipline has a Beauty and Skin Routine studied ad hoc.

When you change hair colour, you want the chromatic effects to stay alive and bright for a long time, just as they were when you left the salon. 

During transition seasons, like autumn and spring, hair loss tends to increase for physiological reasons. 

Beauty rituals change in winter, to adapt to the seasons and to the different needs that result.