Owayans 2020 - NATURE BEAT

Naturally inspired by the 10 YEAR anniversary of our ORTOFFICINA

"All of nature begins to whisper its secrets to us through its sounds. Sounds that were previously incomprehensible to our soul now become the meaningful language of nature."

Rudolf Steiner


Listening means feeling, perceiving, synchronising the rhythm.

It means seeking authenticity beneath the surface of visible things and discovering the reason for well-being in the depths of the earth, antechamber of life and the secret to the health of plants and human beings.

The root of good fruit is hidden under the sowing of wise agricultural practices.
There is only one exploitation that does not impoverish the soil, and it is that which draws on what nature spontaneously offers to get the circle of respect back on track.

Owayans have chosen to take sides with the earth system and to work in synergy with it, listening to the signals and supporting its timeframes. In order to be able to interact with the planet they have chosen the language of biodynamics, the maximum holistic expression of circular living.

The stylistic paintings of the 2020 collection are inspired by the sources of wealth of the plant world to narrate the underground roots of a healthy ecosystem, a treasure trove of quality ingredients which nourish the body and feed a conscious lifestyle.

Sometimes muffed by frost, occasionally obscured by the morning haze.
In some cases enlivened by colourful blooms or warmed by the ancient grain of the wood. Nothing will last forever, but everything will be at the right time.

It is the melody of the passing of seasons. Once upon a time and finally, that time will return.

"We are really excited about the Blue Tit partnership with Oway and the opportunity to work as Oway’s International Creative Directors. As a salon group we want to make a real conscious effort to have less impact on the environment around us and on a global scale. We are proud to be partnering with a company that shares the same vision and values." Andi, Perry e Matt.


Creative Directions: Oway Creative Team

BlueTit Directors: Andi Hinteregger / Perry Patraszewski / Matt Gebbie

BlueTit Team: Declan Haworth / Tom Warr / Rumer Clifton / Mads Ruus / John Manolakis

Photographer: Simone Lezzi

Shooting: Cre8studio - London

Fashion Stylist: Rubina Marchiori for Style Events & Production

Make-Up: Marco Antonio

Filmmaking: Focus On Infinity

Film Direction: Hektor P. Kowalski

Casting Director: Claudia Behnke

© Copyright



The seed of the relationship between man and earth takes the form of a shoot, which grows between the winter shadows to grab the rst ray of sunshine. Nature follows its course and draws strength from the balance between the elements. It is time to see the results of respect blossom.


Attention and perseverance preserve healthy relationships. Flowering is a rst milestone, but it is nothing unless its bene ts are maintained unaltered. Biodiversity gives us its fruit, harmony between living organisms is the recipe for plant health, but it is precisely when fertility is reached that listening puts dialogue back in circulation to the rhythm of bio-dynamics.


The way to synchronise with the sun: light regulates vital functions, illuminates, blinds, refracts and rekindles well-being. Without it there would be no seasons and their positive in uences on the cycles of nature. The mirror reflects it beyond itself, spreads it wherever there is need. Both man and nature find space among its rays, without distinctions.


Having reached the highest point of the circle, close to the sky, it is time to go back down towards earth. Porous, absorbent, permeable and mineral. Its cavities hold the memories andteachings of the rst phase of cultivation, essential to continue the journey.


In the real world, small shortcuts are allowed. The water-conducting vessels hidden in the wood grain facilitate the passage of water and mineral salts. Sometimes they intersect, they almost always draw a spiral. It is the story of the plant, its hint to be known and heard.


Fog, frost and dew. Water which permeates the atmosphere and gradually descends to touch the earth. At first suspended, then condensed, finally frozen and deposited, it is the originating element of everything. Man and plants cannot do without it and the secret of their union lies in the depths of its ripples.


When the roots of awareness are anchored to the earth, growth knows no boundaries. Clinging to the concreteness of the principles of reality we may lose the leaves of passing trends, but we will retain our attachment and relationship with the planet.


The dark and rare ed atmospheres of the coldest winter. The soft and relaxing nuances of the undergrowth which ignite the sensitivity of a reassuring habitat that feels like home. The sage green of musk, a primordial colour, records a part of what we have been. It is the nuance of a timeless elegance which reconciles man and nature by shortening distances.