"All of nature begins to whisper its secrets to us through its sounds. Sounds that were previously incomprehensible to our soul now become the meaningful language of nature."
Listening means feeling, perceiving, synchronising the rhythm.
It means seeking authenticity beneath the surface of visible things and discovering the reason for well-being in the depths of the earth, antechamber of life and the secret to the health of plants and human beings.
The root of good fruit is hidden under the sowing of wise agricultural practices.
There is only one exploitation that does not impoverish the soil, and it is that which draws on what nature spontaneously offers to get the circle of respect back on track.
Owayans have chosen to take sides with the earth system and to work in synergy with it, listening to the signals and supporting its timeframes. In order to be able to interact with the planet they have chosen the language of biodynamics, the maximum holistic expression of circular living.
The stylistic paintings of the 2020 collection are inspired by the sources of wealth of the plant world to narrate the underground roots of a healthy ecosystem, a treasure trove of quality ingredients which nourish the body and feed a conscious lifestyle.
Sometimes muffed by frost, occasionally obscured by the morning haze.
In some cases enlivened by colourful blooms or warmed by the ancient grain of the wood. Nothing will last forever, but everything will be at the right time.
It is the melody of the passing of seasons. Once upon a time and finally, that time will return.
"We are really excited about the Blue Tit partnership with Oway and the opportunity to work as Oway’s International Creative Directors. As a salon group we want to make a real conscious effort to have less impact on the environment around us and on a global scale. We are proud to be partnering with a company that shares the same vision and values." Andi, Perry e Matt.
Creative Directions: Oway Creative Team
BlueTit Directors: Andi Hinteregger / Perry Patraszewski / Matt Gebbie
BlueTit Team: Declan Haworth / Tom Warr / Rumer Clifton / Mads Ruus / John Manolakis
Photographer: Simone Lezzi
Shooting: Cre8studio - London
Fashion Stylist: Rubina Marchiori for Style Events & Production
Make-Up: Marco Antonio
Filmmaking: Focus On Infinity
Film Direction: Hektor P. Kowalski
Casting Director: Claudia Behnke