OWAY at
FICO Eataly World

When you enter Oway's shop-lab at FICO, you immediately experience the Ortofficina field. The same medicinal herbs that grow in Oway’s fields are also grown inside the greenhouse counter, through a lighting system that simulates sunlight. During your stay in the shop, you can immerse yourself in the fantastic experience of enjoying plants like lavender, rosemary, thyme and calendula, which are distilled in water vapour stream to yield the essential oils and hydrolases we find in the Oway formulations. 

H.OR.TO, which stands for “Hair Organic Touch”, is a game of words that combines the biodynamic ingredients of our products with the environment of the former fruit and vegetable market where we are located. H.OR.TO was born to show a new way of living the hair salon, as an environment where bio beauty and wellness SPA meet and unite, thus giving life to exclusive services, created in a customised way for each customer.

We always start with scalp analysis through the tricho-camera, then perform iridologic analysis to determine your base for colouring, and finally get to the holistic massage created for head and shoulders, or localized chromotherapy. 

Both the Oway store and the H.OR.TO salon are zero-impact environments featuring natural, plastic- free materials and powered by solar panels, as in our company as well. Our furniture is made exclusively of certified wood, glass and metal and spaces are scented both with plants and the 100% plant-derived Oway Nota scented logo. Both furniture and accessories were conceived by Oway designers, made in ARTIGIANO (Oway’s wood laboratory) by Italian artisan masters. Lamps and pots are made of terracotta. In particular, the lamps, designed by Oway, were hand-made by a ceramic master from Faenza.