Organic Way

VIA UGO BASSI 4/E, BOLOGNA

ORGANIC WAY SUSTAINABLE AGRICOSMETICS IN VIA UGO BASSI IN BOLOGNA.

May 2018. Right in the very historic centre of Bologna, Oway is opening a unique locale in the form of a genuine agricosmetic store for everyone to explore. A space of beauty and well-being where you can enjoy the aromatic fragrances from Oway's biodynamic plants and let yourself be enveloped in the purest of aromatherapy essential oils.

Ecosustainable agricosmetics

Ecosustainable agricosmetics

Crossing the threshold into Number 4/E Via Ugo Bassi, you can immerse yourself in the fragrances and soothing sensations of the fields of Ortofficina, the Oway's farm estate on the hills of Bologna. As you walk through this "perfect garden", our agricosmetic consultants will accompany you to illustrate all the differing phyto-active ingredients in each of the products. And with a free customised scalp and hair consultation, they can recommend the products best suited to your personal needs, and even show you the addresses of the nearest beauty salons where you can try all the professional Organic Way treatments.

Beyond the traditional shop

Beyond the traditional shop

Far beyond the traditional concept of a shop, this is a true odyssey of the emotions in just around 200 square meters (on 4 levels) that starts with the citrus notes of the Oway Nota olfactory logo and continues inside with botanical perfumes, relaxing music, natural lights or those that mimic sunlight, interactive and educational screens, relaxation and tasting areas, tester areas, and a private beauty space, where you can have a marvelous course of personal, tailor-made cosmetic scalp and hair treatment. An exclusive private beauty salon (next opening) that allows you to experience all Oway's hair treatments.

The design and environments of Organic Way

The design and environments of Organic Way

in perfect Organic Way fashion, all the furnishings and structures in this special shop are ecological as they use no plastics and are composed of lime and blond walnut wood, metals, glass and pietra serena stone sourced in the nearby Emilia area.

The concepts and furnishings were conceived by Oway designers and the wooden furnishings were made in the Oway ARTIGIANO's Bologna workshops.

Find out more about OW Artigiano, click here