OFFICIAL SPONSOR OF


The “National Festival of Responsible Tourism” to experience the thrill of traveling in the name of increasingly more sustainable solutions.


Awarded by the UN World Tourism Organization for tourism excellence and innovation: IT.A.CÀ (Bolognese dialect for “Are you home?”) IS ITALY’S FIRST AND ONLY FESTIVAL ON RESPONSIBLE TOURISM that invites us to no longer consider vacationing as a simple holiday - but as “responsible tourism”.

IT.A.CÀ invites you to discover places and cultures through hike and bike trails, workshops, seminars, exhibitions, concerts, documentaries, books and tasting events to launch a more ethical and environmentally friendly concept of tourism. 

With over 30,000 participants in 2018, the Festival is now at its 11thedition, comprising 15 stops across Italy, from May to November. 

The objective of this year’s edition, shared with Oway, will be to remove plastic and waste, thus beautifying, the locations visited by the Festival. 

During the discovery of extraordinary places, rich in nature, culture and traditions, travellers will give their active contribution to restoring their destinations’ original beauty, providing a virtuous example of responsible tourism. 

These journeys to the exploration of Italian wonders become the drive of a unique ecological tourist activism combining the pleasure of slow pace and feeling nature in its deepest sense to practical and concrete actions, whose ultimate aim is to preserve the beauty of places.

The values of our SUSTAINABLE AGRICOSMETICS® are married to the goals of this initiative. The Festival will allow us to promote the Oway lifestyle with our active, concrete and positive sustainability.


*Ph. Wok Photography

LEARN ALL ABOUT I.TA.CÀ AND THE COMPLETE CALENDAR OF DATES AND LOCATIONS  VISITED BY THE FESTIVAL.