OWay Agricolor


The first smoothing agricosmetic hair colouring with more than 35% biodynamic and organic sage macerate.

For the first time, biodynamic and organic Sage macerate becomes the first ingredient in hair colouring formulations.

At the extraordinary concentration of over 35% in every shade, Sage macerate gives Agricolor its beneficial polishing, antioxidant and soothing power. 

A palette of evocative, deep and iridescent shades, freely inspired by elements, flowers and fruits of Nature and the most precious and genuine products of the gourmet world.

The evocative reference to the colour of poppy seeds is accompanied by the domestic intimacy of roasted coffee, cane sugar, and unsweetened cocoa hues, and the exotic refinement of Himalayan salt.

Combined with the timeless elegance of precious metals like gold and copper and super-lighteners, refined beige, vivid reds, mysterious purples and the inevitable natural and ash hues, Agricolor offers a complete and versatile range of extraordinary, very bright and rich shades.

76 extraordinarily bright and long-lasting colours, accompanied by 4 intensifier boosters and 3 neutralizing boosters.

Sage and Prickly Pear allergen-free fragrance, extraordinarily pleasant and sensorially enveloping, for a unique colouring experience. 

99% plastic-free packaging, tools and communication products for the salon in natural and durable materials.

The Agricolor tubes and Agriplus tubes are made of aluminium, a 100% natural material that can be recycled ad infinitum; cases are in TREE-FREE paper, obtained from sugar cane processing waste, which does not require tree cutting; the colour chart is printed on TREE-FREE paper and enclosed in a wooden box; Agritone and Agricatalyst bottles, used in Italy for precious olive oil, are made of glass, a 100% natural sustainable material that can be recycled ad infinitum.

 Biodegradable colour up to 97%, 99,8% biodegradable activators. Sustainable formulas that protect the health of seas and animals that populate them.


OWay Agricolor


100 ml

Permanent hair colouring with more than 35% biodynamic and organic Sage macerate. 

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OWay Agricolor Toner

Agricolor Toner

100 ml

Specific toner to tone-enhance bleached and lightened hair with more than 35% biodynamic and organic Sage macerate. 

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OWay Agriplus


50 ml

Intensifies and corrects reflections with over 35% of biodynamic and organic Sage macerate.

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OWay Agritone


900 ml

Elasticising and activating sap for tone-on-tone hair colouring and colour toning with biodynamic Sage macerate.

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Maceration in Oway facilities.
A sustainable zero-impact process that does not generate waste or by-products.