Permanent hair colouring with more than 35% biodynamic and organic Sage macerate. 

  • Smoothes cuticles, taming hair with anti-frizz effect and giving it exceptional shine 
  • Total creative freedom of the hairdresser and maximum satisfaction with results 
  • Respect of the hair structure and of the scalp
  • Simple and intuitive application
  • Covers grey hair perfectly. Long lasting results
  • Lightening up to 5 tones. Large palette of 76 shades
  • Enveloping Sage and Prickly Pear allergen-free sensory fragrance that transforms the colouring treatment into a unique moment
  • Dermatologically and nickel tested
  • From 92.5 % to 97 % biodegradable ingredients
  • More than 90% of naturally derived ingredients 


Mix Agricolor and Agricatalyst in the 1:1.5 ratio 


Mix Agricolor and Agritone in the 1:1.5 ratio 

  • Biodynamic and organic sage: a multi-active medicinal herb for hair and scalp during hair colour treatment. Smoothing: smoothes and seals cuticles, intensifying hair shine and giving it a healthy appearance; Antioxidant: protects the hair against free radicals and supports cell regeneration; Moisturising: fights dehydration avoiding water depletion during the chemical process; Revitalising: enlivens dull, damaged and weakened hair. Makes hair light and fluffy; Sebo-balancing: promotes scalp balance by stimulating and normalising its functions; Stimulating: improves micro-circulation and the nourishment of follicles. Revitalises dry and thin hair. 
  • Ethical Sicilian Prickly Pear oil: thanks to its moisturising and soothing properties, it ensures a comfortable colour application. Preserves the lipid components of the capillary matrix. Accentuates the shine of hair stems and deeply nourishes. The ethical Prickly Pear oil is produced by an ethical and sustainable process that respects and enhances natural resources and local producers. 
  • Plant-derived Keratin from Hemp and Rice: vegetable alternative to animal-based keratin, phytokeratin from Hemp and Rice replicates the amino acid structure naturally found in hair. This phyto-active ingredient binds to natural keratin, making hair stronger and more elastic, and avoiding micro-damage.



The first smoothing agricosmetic hair colouring with more than 35% biodynamic and organic sage macerate.

For the first time, biodynamic and organic Sage macerate becomes the first ingredient in hair colouring formulations.

At the extraordinary concentration of over 35% in every shade, Sage macerate gives Agricolor its beneficial polishing, antioxidant and soothing power. 

A palette of evocative, deep and iridescent shades, freely inspired by elements, flowers and fruits of Nature and the most precious and genuine products of the gourmet world.

The evocative reference to the colour of poppy seeds is accompanied by the domestic intimacy of roasted coffee, cane sugar, and unsweetened cocoa hues, and the exotic refinement of Himalayan salt.

Combined with the timeless elegance of precious metals like gold and copper and super-lighteners, refined beige, vivid reds, mysterious purples and the inevitable natural and ash hues, Agricolor offers a complete and versatile range of extraordinary, very bright and rich shades.

76 extraordinarily bright and long-lasting colours, accompanied by 4 intensifier boosters and 3 neutralizing boosters.

Sage and Prickly Pear allergen-free fragrance, extraordinarily pleasant and sensorially enveloping, for a unique colouring experience. 

99% plastic-free packaging, tools and communication products for the salon in natural and durable materials.

The Agricolor tubes and Agriplus tubes are made of aluminium, a 100% natural material that can be recycled ad infinitum; cases are in TREE-FREE paper, obtained from sugar cane processing waste, which does not require tree cutting; the colour chart is printed on TREE-FREE paper and enclosed in a wooden box; Agritone and Agricatalyst bottles, used in Italy for precious olive oil, are made of glass, a 100% natural sustainable material that can be recycled ad infinitum.

 Biodegradable colour up to 97%, 99,8% biodegradable activators. Sustainable formulas that protect the health of seas and animals that populate them.