OW MEN is the collection of facial, beard, body and hair products that encloses the power of three extraordinary manifestations of nature in every formula.

Oway research has captured the exceptional antioxidant and antiaging properties contained inprimordial active ingredients, developed green chemistry techniques to obtain the most advanced techno-botanicals, and followed cultivation of plants, flowers and trees to extract the purest and most effective biodynamic ingredients from them.

PRIMORDIAL ACTIVE INGREDIENTS from the most extreme habitats.

Solitary deserts. Imposing mountains. Threatening volcanoes. Rain forests. Frozen lands. In these wild and uncontaminated habitats it is possible to find plants that have developed extraordinary survival strategies and hence are incredibly rich in antioxidants, nutrients and minerals full of revitalising and detoxifying trace elements.

OW MEN research has captured these exceptional properties, creating formulas that transfer the extraordinary regenerating and transformative properties of the plants and minerals they are derived from to skin and hair.

TECHNO-BOTANICALS from the most progressive green chemistry.

Maximum power phyto-peptides, plant-based hyaluronic acid, booster bioferments for cell renewal and strength, plant stem cells, esters of gradual absorption, vegetable cellulose. Each OW MEN formula contains active ingredients fruit of the most advanced green chemistry. Starting from vegetable bases, the OW labs have given life to ingredients that recreate perfectly skin-like and hair-like structures.

Synergistically similar, these active ingredients are received and assimilated by the skin and hair, which use them to increase the skin’s immune defences, re-compact and firm the tissues, replump the hair fibre and give cellcohesion and hydration.


We believe in healthy, clean and effective agricosmetics, which starts from the land.

Biodynamic phyto-active ingredients are operative in all OW MEN formulas. In our ORTOFFICINA biodynamic farm estate, in the Bologna hills, we use the biodynamic method to grow plants, owers, fruits and trees which becomehydrolats, essential oils and concentrated extracts pre- sent in the OW treatments.

lip & beard salve

lip & beard salve

30 ml

Soft nourishing wax for beard and lips. Dermatologically tested / Nickel tested

nocturnal hair remedy

nocturnal hair remedy

100 ml

Fortifying lotion for scalp and hair prone to falling out. Dermatologically tested / Nickel tested