OW MEN

raw mud

Unstructured substance for hair.

  • 2 in 1 product: styling + stem strengthening treatment 
  • The kaoilin gives a natural extra-matte effect
  • Sculpts in an extra-decisive and long lasting way
  • Strengthens, densifies and gives volume to the hair fibre thanks to the phyto-peptides 
  • Makes hair look thicker and fuller
  • Re-mineralises dry, devitalised hair 
  • Rich in emollient plant-derived ingredients, provides hydration and conditioning
  • Protective action against external agents

Rub between your hands and apply to damp or dry hair. Shape according to the desired style. 

Biodynamic Laurel: rich in vitamins (A,C and B) and mineral salts, Laurel performs an antioxidant action and fights free radicals, preserving the hair's youthfulness. 

Organic Black Cumin: Black Cumin nourishes and strengthens hair bulb, thus stimulating local microcirculation. Performs a soothing and anti-redness action on the scalp.

Ethical Bacuri: rich in vitamins A, B and C, antioxidants and minerals, it is extremely nourishes and emollient on skin and hair. 

Phyto-peptides: thanks to the reduced molecular weight, which enables them to penetrate deep into the hair fibre, they perform a replumping and densifying action on the hair fibre and give strength, volume and structure to the hair. 

PARABEN FREE / PETROLATUM FREE / PEG, PPG & BG FREE / EDTA FREE / SYNTHETIC FRAGRANCE FREE / ARTIFICIAL COLORANTS FREE / GMO FREE / PHTHALATE FREE

6,5 – 7,5
€ 28,00
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OW MEN

OW MEN is the collection of facial, beard, body and hair products that encloses the power of three extraordinary manifestations of nature in every formula.

Oway research has captured the exceptional antioxidant and antiaging properties contained inprimordial active ingredients, developed green chemistry techniques to obtain the most advanced techno-botanicals, and followed cultivation of plants, flowers and trees to extract the purest and most effective biodynamic ingredients from them.

PRIMORDIAL ACTIVE INGREDIENTS from the most extreme habitats.

Solitary deserts. Imposing mountains. Threatening volcanoes. Rain forests. Frozen lands. In these wild and uncontaminated habitats it is possible to find plants that have developed extraordinary survival strategies and hence are incredibly rich in antioxidants, nutrients and minerals full of revitalising and detoxifying trace elements.

OW MEN research has captured these exceptional properties, creating formulas that transfer the extraordinary regenerating and transformative properties of the plants and minerals they are derived from to skin and hair.

TECHNO-BOTANICALS from the most progressive green chemistry.

Maximum power phyto-peptides, plant-based hyaluronic acid, booster bioferments for cell renewal and strength, plant stem cells, esters of gradual absorption, vegetable cellulose. Each OW MEN formula contains active ingredients fruit of the most advanced green chemistry. Starting from vegetable bases, the OW labs have given life to ingredients that recreate perfectly skin-like and hair-like structures.

Synergistically similar, these active ingredients are received and assimilated by the skin and hair, which use them to increase the skin’s immune defences, re-compact and firm the tissues, replump the hair fibre and give cellcohesion and hydration.

BIODYNAMIC ACTIVE INGREDIENTS. OW AGRICOSMETICS.

We believe in healthy, clean and effective agricosmetics, which starts from the land.

Biodynamic phyto-active ingredients are operative in all OW MEN formulas. In our ORTOFFICINA biodynamic farm estate, in the Bologna hills, we use the biodynamic method to grow plants, owers, fruits and trees which becomehydrolats, essential oils and concentrated extracts pre- sent in the OW treatments.