- Rich, protective and moisturising creamy shaving mousse
- Prepares skin to enable the blade to glide effortlessly without the risk of cuts
- Guarantess a relaxing and comforting shaving ritual
- Rich in soothing and emollient plant-derived agents
- Strengthens the skin immune defences thanks to its bioferments
softening shave cream
Moisturizing fluid shave cream. Dermatologically tested / Nickel tested
Moisten skin and spread the product with your hands on the areas to be shaved. Proceed with shaving. Rinse. Apply REPAIRING AFTERSHAVE BALM.
Biodynamic juniper: soothing and softening action, it fights irritation. It also stimulates the microcirculation of the scalp, helping fight hair loss and alopecia. Restores and strengthens the hair fibre.
Organic maqui: also called Patagonian Blueberry, it is considered the most powerful super berry found in Nature. Contains delphinidin, which produces cellular energy and slows down the ageing process. Habitat: Patagonia.
Ethical bacuri: rich in vitamin A, B and C, antioxidants and minerals, it is extremely nourishing and emollient on skin and hair. Habitat: rainforest.
Bioferments: they supply essential nutrients to the cells, also menaging to compensate for any deficiencies. They strengthen the cellulare cohesion of the tissues, making them more compact. They stimulate the repair and regeration of the skin.
PARABEN FREE / SILICONE FREE / PETROLATUM FREE / PEG, PPG & BG FREE / EDTA FREE / SYNTHETIC FRAGRANCE FREE / ARTIFICIAL COLORANTS FREE / GMO FREE / PHTHALATE FREE
OW MEN is the collection of facial, beard, body and hair products that encloses the power of three extraordinary manifestations of nature in every formula.
Oway research has captured the exceptional antioxidant and antiaging properties contained inprimordial active ingredients, developed green chemistry techniques to obtain the most advanced techno-botanicals, and followed cultivation of plants, flowers and trees to extract the purest and most effective biodynamic ingredients from them.
PRIMORDIAL ACTIVE INGREDIENTS from the most extreme habitats.
Solitary deserts. Imposing mountains. Threatening volcanoes. Rain forests. Frozen lands. In these wild and uncontaminated habitats it is possible to find plants that have developed extraordinary survival strategies and hence are incredibly rich in antioxidants, nutrients and minerals full of revitalising and detoxifying trace elements.
OW MEN research has captured these exceptional properties, creating formulas that transfer the extraordinary regenerating and transformative properties of the plants and minerals they are derived from to skin and hair.
TECHNO-BOTANICALS from the most progressive green chemistry.
Maximum power phyto-peptides, plant-based hyaluronic acid, booster bioferments for cell renewal and strength, plant stem cells, esters of gradual absorption, vegetable cellulose. Each OW MEN formula contains active ingredients fruit of the most advanced green chemistry. Starting from vegetable bases, the OW labs have given life to ingredients that recreate perfectly skin-like and hair-like structures.
Synergistically similar, these active ingredients are received and assimilated by the skin and hair, which use them to increase the skin’s immune defences, re-compact and firm the tissues, replump the hair fibre and give cellcohesion and hydration.
BIODYNAMIC ACTIVE INGREDIENTS. OW AGRICOSMETICS.
We believe in healthy, clean and effective agricosmetics, which starts from the land.
Biodynamic phyto-active ingredients are operative in all OW MEN formulas. In our ORTOFFICINA biodynamic farm estate, in the Bologna hills, we use the biodynamic method to grow plants, owers, fruits and trees which becomehydrolats, essential oils and concentrated extracts pre- sent in the OW treatments.