OWay WOW Journal

WOW Journal

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Dry shampoo: what it is for and how to use it

What are the benefits of a cleansing blend and the steps for optimal use?

OWay Dry shampoo: what it is for and how to use it

Dry shampoo is the time-saving ally that should never be missing in any bag and beauty case.  

What are the benefits of a waterless cleansing blend and the steps for optimal use

DRY SHAMPOO: what is it for?

DRY SHAMPOO: what is it for?

To be used without water (zero waste!) does not replace the classic shampoo, but allows extending the time between regular washings.

Perfect on the road or before an event, when time is limited and the need to be practical increases, it extends styling and freshens hair up (can also be used on clean hair to obtain more volume)!

Natural dry shampoos no longer contain the aggressive formulations of 1970s products. Adding a dry shampoo to your beauty routine is easier than it seems, with innovative and eco-friendly formulas that are beneficial to scalp, hair and more, and attentive to our planet

PLANT & MINERAL REFRESH: the Oway botanical-mineral blend

PLANT & MINERAL REFRESH: the Oway botanical-mineral blend

Plant & mineral refresh, the Organic Way botanical-mineral waterless cleansing blend, gives new life to scalp and hair, with volumising effect, and is ideal for use between regular washings. 

100% of botanical and mineral origin, it refreshes the look without the need for water, absorbing excess sebum and leaving hair light, voluminous and delicately scented. Furthermore, it decreases thermal stresses resulting from the use of hot drying and styling tools, and helps the hairstyle last longer.

Plant & mineral refresh is suitable for thick to thin straight, curly and wavy hair, because it gives body without weighing hair down.

With biodynamic mint and organic orange essential oils and ethical pink clay and zeolite mineral ingredients.

100% BOTANICAL AND MINERAL ORIGIN / WATERLESS FORMULA / TALC FREE / DERMATOLOGICALLY TESTED / NICKEL TESTED. 

DRY SHAMPOO: how to use

DRY SHAMPOO: how to use

It is necessary to follow a few simple but very important steps to avoid unpleasant residues and maximise the blend’s benefits:

1-    Shake the blend to mix to perfection

2-    Comb hair to prevent entanglement

3-    Apply product evenly on the roots (use less and better: apply just a bit of product!)

4-    Massage to distribute the product

5-    If necessary, brush to eliminate any residues.