OWay WOW Journal

WOW Journal


No to single-use plastic: because at Oway we choose glass and aluminium

Cutlery and plates, straws, cotton swabs, beverage mixers and balloon rods: these are some of the disposable plastic products considered the most polluting for the planet that as of 2019 will be strictly regulated by new European Commission’s directives (which will prohibit or restrict its use where fully eco-sustainable alternatives are available). 

Suffice it to think that these products collectively account for as much as 70% of sea pollution, everyday objects that all of us have used and thrown away after a single use, not fully aware of the damage caused to the entire ecosystem over the years. 

Each of us can contribute to reducing the amount of plastic we use over the course of the day. At Organic Way, we have abolished plastic from containers since 2013 by using only 100% recyclable, infinitely reusable glass and aluminium packaging for all OW products. 

Why glass? Guaranteed purity

Why glass? Guaranteed purity

For our bottles, we only use glass. Why?

  • Glass is the best packaging for foods, medicinal products and cosmetics because it protects in a pure, hygienic and safeway
  • Glass bottles and jars are 100% inert: this means that, unlike plastic, they do not release substances into the product contained in them
  • Glass is composed of raw materials found in nature and is completely recyclable and reusable.
Why aluminium? Durable and lightweight

Why aluminium? Durable and lightweight

For our tubes, we use only aluminium, a very special material that offers many advantages:

  • Aluminium is ideal for packaging because it is lightweight, malleable, impact- and corrosion-resistant
  • It guarantees a barrier effect that protects the product against light, air, humidity and bacteria. It is perfect for both cosmetics and food products.
  • Like glass, it is 100% recyclable and infinitely usable. Owing to the constant increase in the quantity of recycled goods in Italy, the availability of recovered raw material replaces new raw material more and more. 
Recycle, reuse, and restart

Recycle, reuse, and restart

The virtuous circle of the Oway agricosmetics goes on after the products are used. 

Choosing sustainable packaging and preferring materials such as glass and aluminium, makes indefinite recycle and reuse possible. 

Even better if the use is creative: glass bottles and jars can become flower pots, catch-all holders and containers of all kinds, etc. 

Share with us your ideas to give your bottles a new lease on life with the hashtags #myoway #oway