OWay WOW Journal

WOW Journal

home » Diary » WOW Journal » Organic Way at Cosmoprof 2018
indietro

Organic Way at Cosmoprof 2018

OWay Organic Way at Cosmoprof 2018

Organic Way was the protagonist of eco-sustainable agricosmetics at Cosmoprof 2018, Bologna.

This year, you discovered, lived, watched us in different parts of the city, which, like every year during the month of March, becomes the international capital of beauty and fashion.

Cosmoprof Bologna. 16-19 march, 2018

Cosmoprof Bologna. 16-19 march, 2018

Friday, 17 - Monday, 19 March. Entirely eco-sustainable, with solar panels and hanging gardens, our special home at external pavilion 35A welcomed participants to the Bologna Cosmoprof.

A true breath of fresh air to regenerate oneself and relax surrounded by Ortofficina's plants, aromatherapy scents andthe benefits of essential oils, the smell of wood and five-sense experiential paths to take and live step by step, from one side to the other of our special home, in perfect Organic Way style.

EC.CO, Eco-sustainable Content, 17-19 march, 2018

EC.CO, Eco-sustainable Content, 17-19 march, 2018

This year too, the Organic Way event EC.CO (Eco-sustainable Content) took place in the special ambience of SPAZIO OW, during Cosmoprof Bologna. 

In reality, EC.CO is not just an event, but what we like to call the party of all Owayans where to meet, whether again or for the first time, to share Oway-style, rejoice and get curious together about news and surprises. The special occasion to immerse yourself where everything begins, take a walk to Ortofficina, watch the steam extraction of essential oils, and live special moments with the OW team, whose members hail from every corner of the world.

The show Owayans 2018 with Steve Rowbottom and the team Westrow

The show Owayans 2018 with Steve Rowbottom and the team Westrow

Sunday, 18 March, both at SPAZIO and online, we enjoyed together the show Owayans 2018, during which beauty has delivered an important message of awareness: to fast-moving fashion trends that adversely affect the environment, we preferred timeless lines, shapes and recycled materials which have found a new artistic vision. A team game, a Zero-impact project built to the smallest detail.Search of vintage clothing and Slow Fashion. With plastic in the background, to reflect on what we no longer want. On stage, Steve Rowbottom and fantastic Westrow team, which through cut, colour and hair styles conveyed OW beauty trends this year. 

Partnerships and events: Organic Way enjoyed in old town Bologna

Partnerships and events: Organic Way enjoyed in old town Bologna

Among the streets of the center of Bologna during the Cosmoprof days, Organic Way was the protagonist of various creative installations.

It was a real pleasure for us to collaborate with AltieBassi and Falconeri Uomo, brands that like Oway choose the most sought after quality, with products of timeless beauty. Fashion, high quality, craftsmanship and Made in Italy to communicate the value of the most aware, most elegant choices, more attentive to those details that make the difference.