Casual with a rock spirit
he wardrobe is renewed, to interpret a more authentic and casual beauty, a new “urban uniform” that sees the semi-disappearance of tailored cuts and gives way to a more “comfortable” and street approach. The key word is naturalness: acceptance and commitment to your own style without being influenced by what is commonplace and by society's dictated trends. Large curls are left "au naturel", without any opposition, with the help of styling products especially designed to express to the highest extent > See: our beCurly line
And what if casualness and the quest for simplicity dominate style in these months, why not let your hair grow a little? Length and layered cuts bring to life a rock spirit and a touch of the '70s. How is this look interpreted? Dry the hair giving volume to the roots then apply a strong-hold paste to create form and definition. End with a shiny-effect and silky touch that created luminosity as well as an anti-pollution shield.