Who does not have in the olfactory memory a familiar parfum capable of “making you feel good” anywhere, even from the other side of the world?
Unlike the other senses, smells can stay imprinted in the brain for a long time: it takes just a moment to impress a fragrance, linking it to a pleasant (or not) memory of the past, to a flashback of the childhood as well as to a person. Just a moment to store it, as well as to recall in in a completely spontaneous and unintentional way: even in the middle of the city traffic, during a meeting or in the middle of the crowd, we’ll get ourselves out of a bubble to retrieve the memories we believed forgotten.
Home, for example, is the personal and intimate treasure chest that keeps our daily life and which, when open to outsiders, represents and identifies us as a document.
For this reason, in the Organic Way of life we find Tratto: the 100% fresh, velvety vegetable essence for lingerie and fabrics to always carry on every occasion. A piece of you to find a family smell everywhere.