WOW Journal

WOW Journal

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Good-bye plastic, hello aluminum!

Good-bye plastic, hello aluminum!

Above all, it is a resistant material; it doesn't rust or deteriorate.
These characteristics make it particularly suited to delicate products like cosmetics that come into contact with our body. its long track record in the food industry, enclosing tomato concentrate, sardine paste, mayonnaise and many other foods, stands as proof. Aluminum is also 100% recyclable, over and over again, without losing its original characteristics. this property makes it an extremely ecosustainable material. Just think - to recycle aluminum it takes 5% of the energy used to produce it from scratch. that's a considerable energy savings for the environment. 

ORGANIC WAY chooses aluminum because it seamlessly protects the line's formulas rich in botanical extracts and essential oils, and because it is an environmentally friendly, sustainable material.