Why is it important to purify the scalp in the proper way?
Incorrect lifestyle, poor nutrition, stress, atmospheric agents, as well as smog and adverse environmental factors cause accumulation of toxins and polluting particles on the scalp, which are hardly removed on their own or by using wrong shampoos. Accumulation can cause long-lasting problems (such as, scalp itching or even dermatitis), or discomforts such as oily or dry hair and dandruff.
Just like there are complete detox programs for body purification inside and out, which make us feel bolder and more energetic, cleansing routines can also be applied to remove large amount of impurities (dust, dead skin, shampoo residues, etc.) that accumulate on the scalp. Pores are attacked and prevent hair follicles from taking in nourishment. In this way, hair strands are “stifled”, weaken and break.
If your hair is less strong than before, less bright and dull, try to regenerate it starting with your scalp: let's not forget, in fact, that hair beauty and strength come from a healthy and properly cared scalp. Let's not neglect it then, and find out how to properly take care of your scalp.